The corporate identity of the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the center of our lives and our faith. It is our hope that this graphic representation of who we are will be used all around the world as a familiar symbol of our Church and its values.
FLAME: Three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit. “God speaks of His angels as messengers swift as the wind and as servants made of flaming fire.” Hebrews 1:7
LINES: Continued upward momentum symbolizing the resurrection and ascension to heaven at Christ’s second coming
THE WORLD: “Go ye therefore, and teach all nations, baptizing them in the name of the Father, and the Son, and of the Holy Ghost.” Matthew 28:18
CROSS: Representing the gospel of salvation, it is positioned in the center of the design to emphasize Christ’s sacrifice, which is the central theme of our faith. “But God forbid that I should glory, save in the cross of our Lord Jesus Christ, by whom the world is crucified unto me, and I unto the world.” Galatians 6:14
OPEN BIBLE: Represents the Biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word. Thy word is a lamp unto my feet, and a light unto my path.” Psalms 119:105.
What’s with that ‘Not so busy’ column on the extreme right?
In recent years, the Seventh-day Adventist world Church developed its very own corporate global design system. This robust design system is a combination of design principles and practices, color swatches, entity identifiers, among others which when used in harmony globally presents an easily identifiable image to the world no matter the country or language.
A crucial component of this design system is the grid layout structure called the Creation Grid. This is a seven-column layout structure used in the majority of design situations to communicate our conviction that all time leads to a beautiful end.
The first six columns are usually the most busiest filled with text, images, illustrations, patterns, logos or anything else, and in those six columns we do all our work of communicating information. But the seventh-column, the Sabbath column, is set apart—to be special and different from the other six columns, as a reminder and visual celebration of the last day of the week i.e., Saturday which is the Lord’s Sabbath. For this reason, our design system bears a continuous reminder of the beautiful gift of the Sabbath to all human kind from our Lord and Creator, in whom all things were created. Genesis 1, 2:1-3.
The Adventist Design system
Learn more about the Adventist design system